Natural herbal confectionery brand Ricola is set to present the latest additions to its travel retail range and a brand experience at the TFWA World Exhibition in Cannes (Mediterranean Village, N9).
A key highlight at the Cannes show is an interactive experience, featuring a live drop-making demonstration at its exhibition stand. This offers visitors an exclusive look at the craftsmanship behind the brand’s Swiss herbal drops.
Ricola is also set to roll out the newest offerings from its travel retail range, designed for the various demands of travellers across all key channels, including airports, border stores and maritime outlets.
The release of these products underlines the company’s commitment to enhancing the customer experience and is a response to the increasing demand for premium, natural and convenient travel-friendly confectionery.
The family-owned company has revealed notable growth, particularly in the European travel retail market, with airports emerging as the strongest segment. This trend represents the strong recovery of global travel demand and an increasing preference for premium products.
In line with its expansion efforts, Ricola is nearing the completion of a listing with WHSmith for its international business. The company described this partnership as a notable milestone in its strategy to bolster its position in global travel retail and expand the reach of its premium herbal confectionery.
Ricola Head of Global Travel Retail Andreas Reckart said: “We are thrilled to bring something truly special to the TFWA World Exhibition this year. Our live herbal drop-making demonstration is not only a celebration of our heritage and expertise, but also a way to connect with our customers and channel partners in a more personal and engaging manner.
“Coupled with our new product launches and our continued business expansion, we are confident that Ricola will continue to lead the way in the natural herbal confectionery market.” 
