Rituals extends Easter Egg collection with The Ritual of Mehr set

Luxury wellbeing brand Rituals has marked the beginning of Spring with a new addition to its limited-edition Easter Egg collection – The Ritual of Mehr unisex gift set.

Available in Rituals’ standalone stores and shop-in-shops across Europe travel retail from April 2022, each egg contains a mini-indulgent routine for both men and women. The luxury body care products feature the aromas of Sweet Orange and Cedarwood.

The Ritual of Mehr gift set, the latest in a trio of Easter Egg collections from Rituals; the range also includes The Ritual of Karma and The Ritual of Sakura editions

The Ritual of Mehr launched in travel retail in March 2021, replacing The Ritual of Happy Buddha. The new Easter Egg gift set includes two products from The Ritual of Mehr collection, including a Foaming Shower Gel, a Hand Balm containing over 95% ingredients of natural origin, developed to soothe and nourish dry hands.

The Fortune Balm – Repair is a 100% natural lip balm enriched with Shea Butter, refreshing Eucalyptus and Vitamin E. The set also includes a travel size L’Éclat unisex perfume.

The Easter Egg collection also offers a twist on the annual Easter egg hunt. The Ritual of Mehr Easter Egg joins The Ritual of Karma Easter Egg, and The Ritual of Sakura Easter Egg in the range.

Food & Beverage The Magazine eZine