Rituals has launched the Home Collection, a range of scented products, in time for the Christmas gifting season.
The Home Collection, said to be inspired by ancient Eastern tradition, allows Rituals’ body cosmetics to be used around the home through scented fragrance sticks, tassels, candles and perfume oil dispensers.
Said to enrich the home with a hint of luxury, products in the Home Collection are created from natural ingredients such as vetiver, sage, cedar wood, patchouli, eucalyptus, rosemary, white lotus, Yi Yi Ren, sweet orange, almond oil, Indian rose, basil, goji berries and green cardamom.
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Add scent to any room: the Home Collection offers different scents through candles, perfumes and sticks (Hover over the images with our unique Moodie Magnifier to view in greater detail) |
The full Home Collection includes:
– Perfume sticks which come in a 230ml perfume bottle, said to last for up to three months, and a 50ml bottle in which sticks retain scent for two to three weeks.
– Scented candles in 290g glass holders which, according to Rituals, burn for up to 50 hours and larger 360g and 1000g holders that burn for up to 70 hours. There are also two special collection gift boxes, in white and black, which contain four mini candles in 280g glasses.
– 13ml perfume tassels infused with perfume oil that can be enjoyed in any surrounding.
– 10ml bottles of 100% perfume oils which can be dabbed onto the body.
– An Indian style essential oil diffuser.
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The Home Collection claims to enrich spaces with a ‘hint of luxury’ | |
Rituals Wholesale Director Neil Ebbutt said: “It’s a great collection and a wonderful Christmas gift choice. We have dedicated spaces in-store to give special emphasis to the Home Collection, especially the bestselling fragrance sticks and the gift boxed Private Candle sets. Dufry have taken the full range for the stand alone Rituals stores that they operate for us in Zürich and Stockholm Arlanda airports.”
Ebbutt added: “This is a great combination of products with a unique promise that allows consumers to take their favourite scents right into their home. This huge point of difference allows us to stand alone as a unique product proposition. These are the kinds of products that we want to bring to travel retail; it’s a market which is always crying out for something different and something gift-able. We expect it to perform very well as a gifting purchase for Christmas and this will definitely be prompted by our advertising in print and on television, which is all about choosing Rituals products to make the perfect Christmas gifts.”
The ‘gift from the heart’ campaign video (below) will be used to promote the Home Collection this Christmas:
| https://youtube.com/watch?v=HZOCFWlHL0c |
Rituals Founder Raymond Cloosterman commented: “I love how a fragrance can transform any room in the house with a renewed energy. Relaxing, energising, soothing or simply refreshing, scented candles have the ability to create a special atmosphere or to set a specific mood. A great tip is to make sure every room has a different fragrance. You get used to a fragrance in a room but when you enter a different room with another fragrance the brain detects the new fragrance.”
Rituals has a presence in a number of key global airports and is available onboard 90 European cruise liners. The brand currently operates five standalone stores, one airport spa and more than 100 shop-in-shops.
