NETHERLANDS. Rituals Cosmetics has opened an expanded boutique in the Plaza zone at Amsterdam Airport Schiphol. The 110sq m boutique occupies nearly triple the space of its previous store.
Centred around Rituals’ ‘the art of soulful living’ ethos, the store offers an immersive shopping experience. With glass panels on all sides, the bright boutique is designed as an ‘oasis of wellbeing’ amid the hustle and bustle of the airport.
The store offers a large selection of Rituals products including all the Classic, Home, Amsterdam and Private collections. Limited-edition releases are also available alongside the brand’s luxury gift sets. The store also offers Rituals’ bath, body and skin products.
Rituals CEO Raymond Cloosterman commented: “If travel retail is the first glimpse a consumer gets into Rituals’ soul, then we are thrilled to offer travellers a much bigger view and collection for them to enjoy. Our new store goes above and beyond in delivering a holistic luxury experience and is exactly what we do in every Rituals store worldwide.
“Our ambition is to become the leading wellbeing beauty brand and this is powered by our strong partnerships. We are very proud to have worked with Schiphol on this project. The store successfully gets to the heart of our Rituals philosophy of slowing down and finding happiness in the smallest of things. We hope that travellers take this message with them on their onwards journey.”
Amsterdam Airport Schiphol Retail Manager Carla Laurs-Hoogvors added: “Meeting the demands of today’s traveler is a key priority for us. Industry research indicates a growing preference amongst travellers is seeking out relaxing, meditative spaces. Through this powerful partnership with Rituals, we meet and exceed consumer expectations by delivering an immersive wellbeing experience with the opening of the new Rituals store.”✈
Note: The Moodie Davitt Report publishes a regular e-newsletter, Wellbeing Curated, in association with Rituals. It offers a curated selection of stories focused on the key wellbeing category in travel retail and beyond.
To subscribe free of charge please email Kristyn@MoodieDavittReport.com headed ‘Curated Wellbeing’. All stories are permanently archived on this website. If you would like to be added to its mailing list (or to those for any other Moodie Davitt titles), please click here.
