SAUDI ARABIA. New airline Riyadh Air has entered into a strategic agreement with travel software company Sabre Corporation to introduce what it called revolutionary retail technology ahead of the commencement of commercial operations in 2025.
Earlier this year, Sabre introduced SabreMosaic, an innovative offer and order retailing platform for airlines powered by Google AI and Google Cloud architecture.
The technology is built for flexibility and speed through a modular and open technology structure, enabling airlines to dynamically create, sell and deliver an array of personalised content to travellers.
Sabre and Google are partnering to bring industry-first applications of Generative AI to market, utilising Google’s frameworks for training and scaling these models.
In partnership with Sabre, Riyadh Air said it will adopt SabreMosaic Offer Optimization. The technology provides the intelligence to realise the airline’s ambition to be the first carrier to operate on offer- and order-based technology “across the entire retail spectrum”.
The technology will enable personalised offers across a broad range of customer touchpoints, with Sabre and the airline co-innovating to create industry-first technologies to “fuel the future of airline retailing”, Riyadh Air said.
As it begins operations in an ultra-competitive regional environment, Riyadh Air will deploy SabreMosaic Air Price IQ, Ancillary IQ, Bundle IQ and Upgrade IQ to generate and manage dynamic offers to its customers.
Riyadh Air will also deploy SabreMosaic Continuous Revenue Optimizer for ‘true’ continuous pricing. This will make it first airline to operate without traditional fare filing and booking classes in the direct channel, the company said.
The airline said the technology will enable it to offer diverse and customised travel options, delivering tailored experiences to customers while optimising revenue.
Sabre Travel Solutions Senior Vice President, Global Airline Sales and Account Management Darren Rickey said: “We are excited to partner with Riyadh Air as they become the first airline to operate entirely on offer- and order-based technology.
“Riyadh Air’s forward-thinking approach and vision to be a digital-first airline align seamlessly with Sabre’s commitment to leading the transformation of airline retailing.
“This partnership highlights our shared dedication to innovation as the industry moves towards a fully offer- and order-driven future.”
Riyadh Air Chief Commercial Officer Vincent Coste said: “Partnering with Sabre has been instrumental in bringing our vision to life. Their expertise, innovation and commitment to excellence make them the ideal partner as we embark on this journey to become the first airline to operate on full offer and order technology.
“This collaboration ensures we are equipped to meet the evolving needs of our customers and to deliver a truly differentiated experience.
“Sabre’s intelligent solutions act as the catalyst for our offer and order platform, and we are excited to continue working together to achieve our ambitious goals.” ✈
