Robust Sheaffer pen shows courage and Valor – 08/02/06

The Sheaffer Valor fountain pen
The Sheaffer Valor roller ball

US. Sheaffer Pen has unveiled the new Sheaffer Valor collection of German-designed, Italian-made luxury fine writing instruments.

Sheaffer Valor, available worldwide from June 2006, is said to offer exceptional quality and performance while enabling its owner to make a powerful statement of success. Sheaffer Valor is available as a fountain pen and a roller ball, retailing at US$300, and US$250 respectively.

Commenting on the launch, Chris Mills, Group Director Marketing and Sales at Sheaffer, said: “As has been the case with past key product introductions throughout our storied history, Sheaffer Valor will define a new era in fine writing for the Sheaffer brand, an era characterised by distinguished product design, superior quality craftsmanship, and a unique fine writing experience.”

American-engineered in accordance with Sheaffer’s quality standards, the Sheaffer Valor collection features a robust wide-profile black machined acrylic body with an easy screw-on cap.

The Sheaffer Valor fountain pen features the exclusive Sheaffer inlaid nib – introduced in 1959 – in 14ct gold with or without palladium plate.

Said Gretchen Dickenson, Group Brand Manager: “Both the fountain pen and roller ball modes feature a unique angled clip designed to proudly showcase the commanding Sheaffer signature White Dot, recognised globally as a symbol of writing excellence. The powerful look and feel of the Sheaffer Valor collection is further enhanced by either 22ct gold or palladium plated accents.”

Each pen is packaged in a high-gloss rosewood finish gift box.

About Sheaffer Pen

Founded in Iowa in 1913, luxury fine writing instruments brand Sheaffer Pen is a division of BIC USA Inc, a distributor of stationery products, lighters and shavers.

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