USA. Rockbot, which provides a smart music and TV platform for businesses, is expanding its airport presence in partnership with out-of-home advertising specialist Clear Channel Airports (CCA).
At airports in which CCA was providing video content on in-airport TV networks, Rockbot will replace CNN’s now shuttered news format with a TV experience which it says will “inform, inspire, and entertain travellers”.
Rockbot – under the name Rockbot Airport TV Network – will supply sports, news, entertainment and lifestyle content from leading brands, all localised to the host airport’s city. In addition, Rockbot said it will give airports a platform to enhance their traveller experience with music, audio messaging and digital signage.
The new Rockbot Airport TV Network has commenced its first wave of rollouts to US airports including Cleveland Hopkins International, Oakland International, St. Louis Lambert International and Louis Armstrong New Orleans International.
Rockbot is also in the process of expanding into other airports in which contracts are held by Clear Channel, which has a presence in 28 of the top 50 US markets with major airports.
Rockbot CEO Garrett Dodge said: “Rockbot’s airport media network reimagines the traveller experience by bringing them high-quality entertainment and news from the leading content brands. For example, the network features live stock market and business coverage from Bloomberg, which is the leader in business news and a perfect fit for the airport audience.”
He added: “In addition, the network delivers real-time cloud-based digital signage to give airports a streamlined ability to message their travellers and prompt their concession partners. Just as air travel is picking up again, we have created a modernised TV environment for airports, advertisers and travellers that will forever elevate the industry standard.”
Clear Channel Airports SVP Development John Moyer said: “After vetting a number of content providers for gate hold news and entertainment, we selected Rockbot as our partner. They’ve transitioned in quickly, seamlessly and in a user-friendly way delivering custom local and national content, as well as vital airport partner messaging to these networks. We look forward to working with them across these in-airport TV networks.”
