Royal Dragon Vodka has secured listings for three of its products with Singapore Airline’s KrisShop inflight and online service.
Royal Dragon’s Imperial 1-litre, Elite Flavoured Collection 6x50ml and ‘Good Luck’ 1-litre edition are featured in collaboration with DFASS Group.
KrisShop Online gives Singapore Airline and SilkAir passengers the option to pre-order up to 24 hours before flights departing Singapore and other selected locations.
Singapore-based Yam Seng, a company owned by the Tuli family, is the appointed agent for the vodka brand in selected duty free markets globally.
Yam Seng Sales and Marketing Director Jesreen Sidhu said: “In this digital age, passengers plan many aspects of their journey even before reaching the airport. Being listed on KrisShop Online allows our customers to enjoy a seamless and convenient retail experience.
“Additionally, with SIA Group’s strong customer base of over 30 million travellers each year, the brand will undoubtedly benefit from visibility to a diverse, global network of passengers.”
