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Pernod Ricard and Delhi Duty Free bring together a new dimension in luxury retailing for the Indian duty free space |
INDIA. Royal Salute has launched what it describes as “the ultimate in luxury whisky”, Royal Salute 62 Gun Salute, for the premium traveller at Delhi Duty Free.
62 Gun Salute is a celebration of Royal Salute’s ongoing association with royalty and is created as a tribute to the legacy of both monarchy and whisky craftsmanship. It brings together the finest and rarest whiskies crafted by four generations of Master Blenders, claimed brand owner Pernod Ricard.
To commemorate the launch of Royal Salute 62 Gun Salute in India, Pernod Ricard has partnered with Delhi Duty Free to create the first-ever exclusive Royal Salute lounge for the discerning luxury buyer for a one-month period.
The lounge provides an intimate and relaxed environment while Royal Salute hostesses offer samples of some of the brand’s blends. The consumer can also browse through an iPad application or coffee table books featuring information on Royal Salute’s history and legacy.
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(Top) Fit for a king: Customers of Delhi Duty Free get to enjoy an experience fit for royalty at the Royal Salute lounge, where they can sample some of the brand’s superior blends; (Above) A video wall adds a dash of multimedia interaction |
Pernod Ricard AVP International Brands Gaurav Sabharwal said: “We are delighted to push the boundaries ever further with the launch of Royal Salute 62 Gun Salute, which uniquely, for a permanent blend, uses whiskies aged for a minimum of 40 years. Our research demonstrates a real appetite from our consumers to see this exciting innovation and only Royal Salute has the pure bred credentials to take this commanding position.”
He added: “We worked closely with our partners Delhi Duty Free to create the first of a luxury whisky retailing and tasting in India. Both Pernod Ricard and Delhi Duty Free believe that the Indian consumers are ready to savor the next level of experience in Indian duty free.”
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