Russian Standard Gold unveils new-look luxury bottle for Cannes

The new Russian Standard Gold bottle design has an embossed gold foiled label

Russian Standard Vodka has unveiled a new-look embossed luxury bottle for Russian Standard Gold, which will be available worldwide from next month.

Russian Standard Gold is a combination of vodka and extracts of Siberian ginseng, or “˜golden root’ in Russian.

The product packaging, with its embossed gold foiled label and gift box, was designed to embody the tradition of Russian gift giving. The glass bottle features a cork closure for “˜popping’ on celebratory occasions. Key features of Russian Standard Gold are highlighted on the label, including the main ingredient of Siberian ginseng.

Russian Standard Gold is produced at Russian Standard Vodka’s distillery in St Petersburg using Russian winter wheat from the southern Steppes of Russia and water from Lake Ladoga. It is infused with aromas of caramel coupled with warm vanilla and cinnamon tones.

Russian Standard Gold is available across travel retail in Europe, Middle East, Africa and Asia Pacific.

The Russian Standard Vodka portfolio will be showcased at next month’s TFWA World Exhibition on the stand of its distributor Rémy Cointreau Global Travel Retail (Stand number: Marine Village Foyer 1A).

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