Russian Standard’s worldwide campaign to raise awareness of how vodka should taste has reached Frankfurt Airport Terminal B.
The promotion, by distributor Rémy Cointreau Global Travel Retail and airport retailer Gebr Heinemann, includes gift packs of miniatures to customers purchasing two bottles of Russian Standard Gold, Russian Standard Platinum or Imperia. A limited-edition of ultra-premium Imperia Crystal Crown is available exclusively to the airport’s customers until 1 December.
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The bottle’s distinctive red cap, based on the tall fur-lined hats worn by the Russian “˜boyar’ nobility from the 15th century, has been studded with 24 Swarovski crystals for the special edition.
The “˜Vodka as it should be’ campaign aims to bring to life the real Russian vodka experience in travel retail by offering a portfolio of authentic Russian vodkas.
The campaign invites passengers to taste Russian Standard Original served neat, in a vodka tonic or in a Moscow Mule cocktail.
Russian Standard Vodka Commercial Director Global DF & APAC Walter Kooijman said the campaign demonstrates “the company’s genuine expertise and craftsmanship in vodka production.
“Russian Standard Vodka is the highest-selling premium vodka brand in Russia and is fast becoming a major global player with distribution in 75 international markets,” he added.
Rémy Cointreau GTR Marketing and Business Development Director Matthew Hodges commented: “Customers in travel retail are excited by retail theatre and enjoy a unique opportunity to sample new products. We anticipate a real buzz around this “˜Vodka as it should be’ promotion which will generate lots of interest and a boost in sales across the range.”
Gebr Heinemann Head of Purchasing LTC Rüdiger Stelkens added: “We want to surprise the customers with new products and ranges. They can be sure that promotions on our Heinemann’s Choice stages will offer both variety and entertainment.
“We are delighted to work with Rémy Cointreau GTR to create this outstanding promotion which is premium in design, effective in raising visibility and also unique in Europe. Already we have noticed a very positive response from passengers.”
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