RUSSIA. Russian Standard Vodka has announced the launch of its luxury brand Imperia Magnum 175cl in a limited-edition luxury set for selected duty free locations.
Hailed as the ultimate luxury offering in Russian Standard’s portfolio of vodkas, Imperia has a recipe that is defined by the 1894 Mendeleev standard of vodka – said to be the same one that was decreed by Czar Alexander III as the official vodka recipe.
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The Imperia luxury set features a custom-made protective crimson chest containing three exclusive shot glasses | |
The luxury set features a custom-made protective crimson chest containing three exclusive shot glasses. A limited 100 boxes will be available in select duty free stores around the world at a retail price of €149.
The luxury set can currently be purchased in Dubai, Hong Kong and at the three Moscow airports: Domodedovo, Sheremetyevo and Vnukovo.
Russian Standard Vodka International Commercial Director Global DF & APAC Walter Kooijman believes this set will have great success. “Gifting is an extremely important segment of the duty free and travel retail market,” he said. “The unique limited edition luxury Imperia set is the ultimate gift for the customers who demand the best.”
A new limited edition will be released later in 2011, to be announced in due course.
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