Hylink Group has appointed Ryan Gerber as Creative Partner and Executive Creative Director for Hylink Group Americas.
Hylink Group is an independent agency with a global team of more than 3,400 people in 20+ offices worldwide, including China, the US, Colombia, China, Japan, UK, France, Germany and Italy.
The group has been named Content Partner for The Trinity Forum in Hong Kong on 25-26 October where Hylink Group Americas Managing Partner Humphrey Ho will deliver an address including specially commissioned research and analysis of key segments of China’s traveller market. Further details to follow.
The new appointment, announced by Ho, places Gerber at the Americas helm for Hylink Creative, described as the Group’s arm responsible “for storytelling at scale”
Gerber brings over two decades of industry experience to the agency. He has held senior roles for several renowned global firms including Wieden + Kennedy, R/GA, 72andSunny, Beats by Dre, Farm League and TBWA/Media Arts Lab, and worked with brands such as Adobe, Converse, Nike, Levi’s, Jeep, Apple and Pepsi.
In 2015, alongside Sam Liu, Gerber established Horses & Mules, a globally-oriented creative and production consultancy. There, he held the role of Executive Creative Director.
Under Gerber and Liu’s leadership, the team produced the acclaimed Booking.com Super Bowl LVI campaign featuring Idris Elba, in addition to delivering exceptional projects for brands such as Alfa Romeo, FCA, and Select Oil.
Hylink said its acquisition of Gerber’s talent and expertise is a step towards establishing a global platform where creatives “can do the best work of their lives”, while enhancing the agency’s global media expertise with extensive creative thinking.
This strategic decision underscores Hylink’s dedication to cultivating talent from within and addressing global market needs with universal solutions, the company said. Gerber, who is also an accomplished storyteller and Creative Director, previously worked alongside Ho at Wieden+Kennedy.
“Ryan was always the creative partner that could solve what nobody dared to tackle. He addresses the cross-medium universal truth of our consumer,” said Ho,
“His impressive work spans a wide range — from luxury, apparel and beauty to automotive, travel tourism and retail. Ultimately, what makes Ryan stand out is his ability to navigate cultures, going beyond traditional boundaries.”
Gerber commented, “It’s an exciting time to be making things and Hylink is in a unique position to take advantage of that as we move forward. It should be fun.”
Hylink Creative has a strong track record of creating impactful integrated marketing campaigns that transcend cultural boundaries. Noteworthy projects include ‘It’s Time For New York City’ (NYC & Co.); ‘Monster Mash’ (TCL); Moving Up” (Bosch); ‘Summer KOL’ (San Diego); ‘Throwing Back’ (Bosch); and ‘Reaching Different Cultures’ (UCLA Health).
The agency’s recent achievements underscore its reputation for excellence. Hylink was recently awarded Bronze for Best Campaign led by an Independent Agency at the Festival of Media Global Awards 2023 for its ‘It’s Time For New York City’ campaign.
Further recent accolades include the Platinum Award for Marketing Effectiveness in an Integrated Campaign (B2B Category) at the Summit International Awards for the ‘Throwing Back’ Bosch campaign. The company also earned two Platinum Awards at the Hermes Creative Awards, recognizing the agency’s exceptional work on the ‘Drawn to Elegance’ campaign for Luxury brand Rene Caovilla and their innovative Halloween ‘Monster Mash’ Metaverse campaign for TCL.
Hylink Group has been named by Effie as the Most Effective Agency in the APAC region for 11 years running. ✈
