Safilo has announced a new licensing agreement with Chiara Ferragni to design, manufacture and distribute the fashion and accessory brand’s first eyewear collection.
The multi-year, global collaboration will have a Chiara Ferragni optical and sunglasses Spring/Summer 2022 collection ready for market in January 2022.
Safilo Group CEO Angelo Trocchia said: “We are excited to welcome to our portfolio one of the most famous and powerful digital entrepreneurs in the world.
“Together, we want to create a new leading and digitally-boosted fashion eyewear brand that directly speaks to new generations, working in synergy with the extraordinary power of Chiara’s global fan base to further strengthen the presence of Safilo in the digital universe.
“It represents a perfect fit in our brand portfolio and a significant opportunity for us to grow in the contemporary segment.”
Chiara Ferragni CEO and Creative Director Chiara Ferragni commented: “Safilo represents not only excellence in eyewear but also, similarly to my brand, a great example of Italian spirit with a global reach.
“They strongly believed in my brand and in developing this new category. I chose Safilo because of the connection I felt with their values, their innovation and commitment to excellence. We worked together to create the collection and I can’t wait to unveil it next year.”
Safilo said the group has accelerated digital transformation projects to make significant progress in terms of product offer, service level, customer engagement and digital connection.
“The new agreement with Chiara Ferragni – marking her namesake brand’s entry into eyewear licensing – goes in this same direction of digital transformation and active engagement strategy, addressing new generations through new languages and channels to reflect what is happening in the marketplace,” Safilo said.
The company noted that Ferragni’s ability to “dictate fashion trends and her innovative business model have become a case history in the new digital economy”.
“Together with Safilo’s proven track record in brand building there are many opportunities to take advantage of in the long term, through a strategy of international growth and consolidation for the eyewear category,” Safilo concluded.
