Sunglasses supplier Safilo Group is to end its partnership with Travel Traders in Americas travel retail effective from 10 April. The company, which supplies brands including Carrera and Polaroid, said it had decided to create a local travel retail team for the Americas instead.
Safilo Global Travel Retail Director Francesco Leccisi said: “Travel Traders over the years have contributed enormously to the setup of our footprint in the Americas market, delivering exceptional results and representing our haute-couture brands in the region with diligence, care and passion.
“The decision to set up the in-house team aligns us with the market trend, with the scope to boost a region that represents an enormous opportunity for growth – especially for our house brands Carrera and Polaroid.”
Travel Traders President Stephane Giraud added: “We have been delighted to work with Safilo for the last 15 years and we wish the best to the new team.”
As reported, Safilo Group appointed Renata Holmes as the region’s new Travel Retail Marketing Manager last week.