ITALY. Italian luxury eyewear specialist Safilo Group, in co-operation with The Nuance Group, has unveiled a high-profile sunglasses promotion for Gucci at Zurich Airport this month.
The promotion showcases the new Gucci Bamboo sunglass model and the promotional area is personalised in the Gucci Bamboo seasonal theme.
This campaign follows the group’s promotional success with Dior at Singapore Changi Airport and The Venetian in Macau.
Safilo Group Commercial Director Ross Brownlee said: “Safilo continues to lead the sunglasses category with regard to innovative retail solutions that reinforce the luxury nature of the product. We believe this high-profile promotion will provide strong support to new seasonal elements and increase impulse purchases substantially.”
Safilo is exhibiting at this week’s TFWA World Exhibition 2007 (Stand number: 15 Bay Village).
For more information, e-mail Annie Wong, Safilo Far East Ltd, at wonga@safilofe.com.hk. Visit www.safilo.com.
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Safilo Group promotes Gucci Bamboo at Zurich Airport (left) and Dior Cottage1 at Singapore Changi Airport (right) | |
