Brazilian footballer Neymar Jr. is to become the first sporting celebrity to front a Diesel fragrance.
Brand owner L’Oréal said a new fragrance and a related campaign starring the Paris Saint-Germain player will be unveiled on 19 May.
The collaboration reflects Diesel Fragrances’ “vision of modern masculinity and bravery”, L’Oréal noted. Neymar Jr. has been heavily involved in creating the fragrance and the story of the new campaign.
The release coincides with Neymar Jr.’s first decade as a professional athlete, and also marks the 10th anniversary of Only The Brave, Diesel’s signature fragrance for men. “You have to have bravery in life if you want to achieve great things, no matter what professional area you are in,” commented Neymar Jr.
He added: “I took part in the most important decisions. It had to be a daring fragrance, and it also had to be related to what I like. I wanted a fragrance telling my own story and what bravery means to me.”
