Samsonite and Lagardère Travel Retail open standalone boutique at Zayed International Airport

The boutique offers the full breadth of the Samsonite portfolio from luggage to travel accessories and backpacks

UAE. Luggage and accessories specialist Samsonite has partnered with Lagardère Travel Retail to open a standalone boutique in the new terminal of Zayed International Airport, Abu Dhabi.

It is the only dedicated luggage outlet in the airport’s duty-free zone and the retailer’s 13th location there. Samsonite is represented in Middle East travel retail by Organico Travel Retail.

The Samsonite store, positioned near the entrance to Pier B in Departures, offers a wide array of Samsonite products from lifestyle travel bags to business bags, backpacks and travel accessories.

It also offers a complimentary personalisation service, inviting travellers to customise their Samsonite purchases.

The store is the only dedicated luggage concept in the duty-free zone and Lagardère Travel Retail’s 13th outlet in the airport

Samsonite is offering a series of promotions and giveaways to celebrate the opening, timed to coincide with the Eid holidays and the peak summer travel season.

“Lagardère Travel Retail is thrilled to partner with Samsonite and unveil this exciting addition to our retail portfolio, marking our 13th retail outlet within Zayed International Airport,” commented Lagardère Travel Retail UAE CEO Vadim Motlik.

“The strategic timing of the opening, to coincide with the Eid and summer travel season, ensures that travellers have access to our superb range of travel bags and accessories. This new addition to our retail offer is testament to our partnership with Zayed International Airport and shared vision to elevate the traveller experience, as we aim to provide even more convenience and choice to travellers.”

The opening reflects the partners’ “shared vision to elevate the traveller experience”, says Lagardère Travel Retail UAE CEO Vadim Motlik

Samsonite Middle East CEO Shaheen Jamil commented: “The opening of this retail store at the recently opened Zayed International Airport reflects the seriousness with which we view our travel retail business.

“As the undisputed leader in the travel luggage industry, we continue to set benchmarks in retail innovation and sustainability through this opening as well as the offerings at this outlet. This store opening also further strengthens the partnership between Lagardère Travel Retail and Samsonite in the Middle East.”

“We are delighted to welcome the Samsonite boutique to Zayed International Airport,” added Abu Dhabi Airports Senior Managing Director and CEO Elena Sorlini. “This exclusive store enhances our exceptional retail offerings and extends our strong relationship with Lagardère Travel Retail, a key partner in our mission to deliver a world-class shopping experience for our passengers.

“The addition of Samsonite, renowned for its quality and innovation in the travel luggage industry, aligns perfectly with our vision of making Zayed International Airport a premier global hub for both leisure and business travel.” ✈

Food & Beverage The Magazine eZine