HONG KONG. Samsonite has opened its first store at Hong Kong International Airport (HKIA).
The Terminal 1 store was officially opened on 18 January with a ribbon cutting ceremony. In attendance were brand officials including President Asia Pacific Subrata Dutta and General Manager Hong Kong & Macau Thomas Lui.
The store features the debut of a personalisation service that offers customers free luggage tags on purchase of designated items. These can be embossed with initials.
The cdf Global Shopping Festival underscores the retailer’s strategic focus on innovation, customer engagement and service excellence as key levers to stimulate Chinese consumption during the Labour Day Golden Week and beyond.
The performance is a timely boost for the travel retailer, whose future structure is under review. Among the stand-out performers were confectionery, spurred by the Dubai Chocolate phenomenon, which turned in an extraordinary +84% increase year-on-year, while tobacco also shone.
“Our commercial team is looking to engage with potential partners via a Request for Proposals programme for up to 13 sites across T3 and T4,” says Perth Airport Chief Commercial & Aviation Officer Kate Holsgrove.
