San Jude Travel Retail secures inflight listings for new Fierro jewellery line

Dubai-based company San Jude has launched a new jewellery collection under its Fierro brand.

Designed to “satisfy every woman’s needs”, the new collection offers affordable luxury pieces priced between US$35 and US$100 and is said to have received positive feedback from customers.

The Catalina 18k gold plated bracelet, Calla 18k gold plated crystal jewellery set and the Selina rose gold plated crystal jewellery set have secured listings onboard Swiss Air, Lufthansa and Aigle Azur.

(From top) The Catalina 18k gold plated bracelet, Calla 18k gold plated crystal jewellery set and the Selina rose gold plated crystal jewellery set

Other pieces in the collection include the Leopard rose gold necklace and bracelet set and the La Parfaite Nuit pendant and bracelet set, featuring an oval brilliant faux crystal.

San Jude Travel Retail said it has been creating such distinctive and affordable concepts for the inflight retail market for many years and the strategy has paid off.

Supported by new listings, expansion of the Fierro brand and a new approach targeting airport shops, San Jude has announced the launch of its first women’s handbag collection in 2015. Next year will also see the roll-out of a men’s chronograph watch line.

For more information, e-mail: info@sanjudes.com.

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