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Record sale: The Dalmore Brilliance |
NETHERLANDS. Schiphol Airport Retail has set a record for a travel retail sale at Amsterdam Airport Schiphol with the purchase of a bottle of The Dalmore Brilliance, priced at €250,000. It is also understood to be the highest value sale of an individual spirit in travel retail.
The partners confirmed the news to The Moodie Report at Cannes today.
The one of a kind vintage 1926 single malt – which is the centrepiece of Schiphol’s rare and vintage whisky collection – is encased in a special edition decanter which was created in partnership with diamond specialists Gassan Diamonds and features a unique carat “˜Gassan 121′ cut diamond.
Whyte & Mackay Travel Retail Director Francesco Scaglione said: “The Dalmore has been performing exceptionally well in travel retail and is now the largest market for the brand globally.
“We have been working in close partnership with Schiphol Airport Retail over the last few years creating innovative displays and promotions for the sector. Selling at €250,000, The Dalmore Brilliance has quite literally been the shining diamond within their whisky collection at Finest Spirits & Cigars and has been an exceptional showcase for the brand in one of the busiest airports in the world.”
Schiphol Airport Retail Director Peter-Jan Rozenberg said: “We are delighted to have worked with The Dalmore on this outstanding whisky which has been a masterpiece within our Finest Spirits & Cigars collection. Made by Master Distiller Richard Paterson, this whisky was distilled and filled to cask in 1868, 1878 and 1926 and showcases the very best in craft and quality.”
The Dalmore Master Distiller Richard Paterson said: “The buyer of The Dalmore Brilliance will experience a whisky that is flawless and refined with an outstanding Oloroso and Apostoles sherry “˜cut’ from the world renowned Gonzalez Byass bodega.”
Gassan CEO Benno Leeser said he was “proud to have added the touch of Brilliance to this unique project, the ultimate crown on this one of a kind masterpiece. Like a fine cut diamond the quality is unmistakeable, the taste like the spirit is timeless.”
