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The Skin Doctors Cosmeceuticals collection will be on show in Singapore (Stand K28) |
The Scorpio Group will showcase a selection of skincare and make-up products at this year’s TFWA Asia Pacific & Gate ONE2One (K38), including the Skin Doctors Cosmeceuticals range, Di Palomo bath and body products, Lip Smacker lip balms and a revamped Bourjois make-up collection.
The Skin Doctors Cosmeceuticals collection is said to bridge the gap between traditional cosmetics and cosmetic surgery, by offering professional strength, scientifically based skincare treatments. Created in Sydney, Australia in 1997, its first product, Vein Away, became the number one selling cream through pharmacies that year. Introduced to international markets in 2001, the award-winning Skin Doctors range is now distributed in 48 countries worldwide.
The Skin Doctors portfolio includes Bio Serum Repair Oil, Vein Away Plus, Eyetuck, Instant Eyelift, Superfacelift and YouthCell Activating Face Serum – the latter a global travel retail exclusive.
“We are very excited to be distributing Skin Doctors products both inflight and to ground shops,” noted Scorpio Group Sales and Marketing Director Richard Kennedy. “Skin products are thriving in travel retail and we predict Skin Doctors products will be a hit with travellers, both women and men. Reaction to date from buyers at ARC in Singapore earlier this year, and at the Duty Free Show of the Americas in Orlando, has been excellent.”
For 2012 Scorpio has overhauled its range of Bourjois make-up sets, first introduced in exclusive travel retail formats three years ago. Taking inspiration from the High Street, the new sets span all cosmetic categories and allow the user to recreate strong, on-trend looks – at value for money prices (and with gwps in certain cases).
On offer are three five-product makeup kits: Sweet Treat, which includes two mineral-enriched powders, Volume Glamour Ultra Curl mascara, pink Effet 3D lip gloss, and a free nail enamel; Summer Lovin’, which features a Little Round Pot eye shadow, Volume-Clubbing mascara, Effet 3D waterproof lip gloss, plus free orange nail-varnish; and Bronze Up, which contains Delice de Poudre bronzing powder, maxi brush, Illuminating Touch, Effet 3D lip gloss and chocolate scented bronzer.
To highlight the range’s potential, Scorpio and Bourjois have put together a mock inflight magazine, designed to demonstrate the range via inspirational creatives that show how the sets can be promoted onboard through advertisements, advertorials and page layouts.
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For 2012 Scorpio has overhauled its range of Bourjois travel retail exclusive make-up sets |
“We have had some really positive feedback/listings to the new presentations from our UK and South American-based customers, so we are keen to show the range to buyers from other regions,” added Kennedy. “The packaging on the sets reflects Bourjois’ global marketing for 2012 and we are launching in line with a strong corporate marketing and advertising strategy which will be sure to help drive sales and encourage listings globally.”
At the show, Scorpio will also present the Di Palomo range of bath, body and home products. Three lines are available: all products are paraben free and feature a high percentage of natural ingredients.
Lastly, Scorpio will introduce its new Lip Smacker range of fun, creative lip balms to the region. Offered in multi-packs for the travel retail channel, each balm has its own distinctive scent and flavour, including Coca Cola, Sprite and Fanta.
“This line has been incredibly well received since we introduced it earlier this year, and we already have numerous inflight listings agreed for Latin America and Asia,” concluded Kennedy.
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