UK. Scorpio Distributors has launched new Bourjois makeup sets for travel retail, as well as extended its sWaP range to groundshops.
sWaP
Following the success of its sWaP series of multifunction phone watches, Scorpio is now offering an extended collection to groundshops through its Travel Retail Sales division. The range will be supported by specially designed merchandising units both for counter and self-service sale.
As reported, sWaP – which stands for “˜smart watch and phone’ – is a combination of watch, mobile phone and media centre. The extended range now includes three new models, plus a “˜VIP’ limited edition version, and brings new choices of colour with the Rebel design.
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The Rebel sWaP in white, aimed at younger users and ladies |
Scorpio Group Sales Director Richard Kennedy said: “We are particularly excited about the new additions to our already highly successful sWaP series of multifunction phone watches. The gadget to beat all gadgets, the sWaP offers a huge range of functions – it’s like having a multimedia centre strapped to your wrist. Everything from checking emails, listening to music, taking pictures, watching movies, surfing the internet – as well as telling the time and making phone calls.”
Virtually matching the size of a match box, the new sWaP Nova is potentially the world’s smallest and lightest conventional production mobile phone, according to Scorpio. To validate this claim, the manufacturer has applied for entry into the Guinness Book of Records to make this official.
The sWaP Nova range includes red or black models, as well as a VIP limited edition version – the sWaP Nova Crystal, encrusted with crystals and bound in white leather with a white leather case. Both versions operate across most networks offering Quad-band connectivity. The phone will retail for £199.99 (Nova) and the Crystal version for £299.99.
The sWaP Nova weighs 43g and measures a compact 68.5 x 38 x 16.2mm. Both versions feature a 1.7in TFT full colour touch screen display, a mini stylus and come complete with a key-chain loop and neck lanyard. The loop can be attached to a key ring, while the lanyard provided will allow for hanging around the neck – which facilitates hands-free usage or listening to music on the incorporated FM radio or in-built music player.
Offering up to 82 hours of stand-by time and 150 minutes of talk time, the Nova has an in-built USB port for plugging straight into a laptop or PC for instant data transfer and charge. It also features a 2GB Micro SD card, expandable to 8GB, and includes earphones and the ability to connect to almost any Bluetooth device.
The Rebel sWaP watch is aimed at younger users and ladies and comes in black, white or pink. Equally multifunctional, with a 1.46-inch touch screen, the Rebel has a rubber strap and stainless steel buckle, and will retail at £189.99.
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Bourjois Paris Sun-glow Essentials comes with a free mini eyepencil |
Lastly, the Incognito sWaP is a bracelet version of the multifunction gadget designed with style-conscious women in mind. This retails at £350.
Bourjois Paris
The French makeup brand has introduced a new range of travel retail sets for 2011, exclusive to inflight duty free.
Scorpio Brand Manager Annie Ramsay South said: “The sales achieved from the 2010 Bourjois range were over and above our initial expectations and we have decided to capitalise on this success by upgrading to an even more exciting collection for 2011.
“The new range is highly focused, capitalising on the best selling 2010 sets, whilst introducing packaging that is even more compact with a greater brand synergy to create an even more impactful look in inflight magazines.”
As always, the sets will show a -20% saving off High Street prices. For the Spring/Summer 2011 launch Bourjois Paris has also added a free gift that is included inside the packaging.
“This is an added bonus, incentive and saving for our customers and we believe this new range will create even more excitement and appeal to both our client and their customers,” added Ramsay South.
For enquiries, contact Richard Kennedy, Scorpio Distributors Ltd, tel: (44) (0) 1293 411733, fax: (44) (0) 1293 414544, e-mail: info@scorpdis.com.
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