Travel Retail distributor Scorpio Worldwide will reveal a revamped Pierre Cardin jewellery collection at the TFWA World Exhibition in Cannes in October ( Stand: Mediterranean Village P8).
With a focus on classic designs and contemporary trends, Scorpio aims to offer quality and value for money.
Scorpio Worldwide Chairman Stuart McGuire said: “Pierre Cardin has been the market leader in branded fashion jewellery for inflight sales for the last 30 years. The Pierre Cardin brand is undergoing a renaissance globally and we are re-launching our ranges to coincide with the new interest especially from younger consumers. It is still classic in design but enhanced with influences from the latest designs in the market. Of course the range will still be priced very competitively to give a cutting edge.”
Re-designed black and white packaging pays homage to Pierre Cardin creations of the 1960s. Designed for inflight, the packaging is compact and incorporates a window for easy product viewing.
New collections include watch, earring and necklace sets, enamel bracelets, and bangles. Black Ball earrings are considered an on-trend accessory.
“TFWA World Exhibition is the perfect platform to launch the re-vamped Pierre Cardin range,” McGuire said. “It is already a well-known brand within the inflight channel, so we are confident that our current and potential customers will be very impressed with the new look.”
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The revamped Pierre Cardin jewellery collection includes earring and necklace sets, enamel and pearl bracelets and bangles | |
