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Unforgivable Woman: the first feminine scent from Sean John Fragrances | |
US/UK. Sean John Fragrances (part of The Estée Lauder Companies) has unveiled the new fragrance from Sean Combs, called Unforgivable Woman. It is being launched into Americas and UK travel retail this month.
Its predecessor – the men’s scent Unforgivable by Sean John – was launched in February 2006 and quickly became the number one selling men’s prestige fragrance in the US.
The Unforgivable Woman scent is described as warm and creamy, with luscious, floral notes. “”¦One of the things we’ve stood on as our foundation has been that it’s about the juice,” explained Sean “Diddy” Combs, who said he wanted to create a signature scent for “the heated and passionate woman”.
Key ingredients include a pina colada note, neroli, bergamot, cassis, jasmine, violet, patchouli and vanilla. “I didn’t want to take the easy way out as far as just making a feminine version of the men’s fragrance,” Combs added. “I like a woman to smell like a woman”¦so we took a different direction than with the men’s. There is a synergy note, bergamot, but it is used in such a light way, you don’t really relate to it being in there.”
The flacon is described as a mix of modern and classic. Both the bottle and the outer carton are coloured a delicate shade of Champagne.
Unforgivable Woman is available as a 75ml and 125ml edp.
The advertising campaign – featuring another racy visual – was shot by photographer Eric Ogden. “The ad really gives you almost a fly-on-the-wall view of something happening that is a little risqué,” confirmed Combs.
MORE STORIES ON SEAN JOHN
Estée Lauder and Sean Combs deliver an Unforgivable evening – 24/10/06
The Lauder group appoints Desiree Reid to head Sean John Toiletries – 17/11/04
