Danish grooming brand 99ML by Hortsmann has secured listings with the Singapore Airlines-led omnichannel retailer KrisShop*.
CEO Johan Hortsmann said the collaboration marked a “big step forward to becoming a leading global brand in the men’s grooming segment”.
He added: “We at 99ML are looking forward to a long and fruitful partnership.”
Hortsmann, who has over 20 years’ experience in the financial sector, developed the brand after struggling to find quality travel-sized grooming products when he was travelling.
99ML by Hortsmann describes its 15 products, which include a travel set, as “highly functional and organic”. Presented in recyclable containers, the products are made in Italy and registered with the Vegan Society. As the name suggests, all products are 99ml and can be included in hand luggage and carried onboard aircraft without any security issues.
The brand’s travel set includes Shaving Gel, with chamomile flower and aloe vera leaf extracts, and Soothing Shampoo, with burdock, sage and birch leaf extract. A “fresh classic” Eau de Toilette combines oak and tree moss extracts with grapefruit.
Other products include Beard Shampoo, Beard Polish and Skincream.
*Note: KrisShop is a Platinum Partner at the inaugural Moodie Davitt Virtual Travel Retail Expo, one of many partners in what is turning out to be the key travel retail event of the year.
