FRANCE. Selective Beauty and flamboyant fashion designer John Galliano (pictured) have announced an 11-year global licensing agreement to create, manufacture and distribute fragrances under the John Galliano brand name.
“Selective Beauty will be John Galliano’s laboratory for translating [his] fertile creative vision into a leading international fragrance brand, in line with the values and equity of his fashion house,” said the company in a statement.
The agreement was described as a strong stepping-stone within the designer’s strategy to further expand his business and establish himself as a key player in the fragrance industry.
“[This is] a perfect synergy between two growing companies who share the values of excellence and creativity,” commented Sidney Toledano, President of John Galliano SA.
Selective Beauty President Corrado Brondi added: “John Galliano is a perfect brand for our newly created Luxury Division, in which products must be exceptionally creative and qualitative.
“In terms of distribution strategy we will be extremely careful in selecting the right stores capable of helping us to create a high level of desire for this incredible brand.”
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