Sense of Malaysia destination brand launched across five airports : Moodie Davitt Report

MALAYSIA. Malaysia Airports has launched Sense of Malaysia, a destination-themed brand designed to enhance the passenger journey and showcase the country’s rich heritage and flavours. Stores have so far opened in five international airports.

“This initiative brings a uniquely Malaysian experience to travellers from the moment they step into our terminals,” the airports company told The Moodie Davitt Report.

**The Sense of Malaysia stores bring an evocative local dynamic to the country’s airport shopping offer**

The Sense of Malaysia stores have opened in Kuala Lumpur, Penang, Langkawi, Kota Kinabalu and Kuching international airports, each showcasing products from more than 30 Malaysian small businesses and artisans.

**Inside the smartly-appointed Sense of Malaysia store at Langkawi International Airport**

These include handcrafted batik, artisanal wellness products, traditional Malaysian fashion items and local delicacies. Each airport highlights different specialties, reflecting the unique cultural and regional heritage of its location.

**Clothing and accessories created by Malaysian entrepreneurs and artisans feature prominently**

Each store also incorporates a Kueh Kita Café, giving visitors the chance to sample Malaysian cuisine. From Malaysia’s all-time favourite dish, nasi lemak, to an array of traditional local desserts and tidbits, the café offers an authentic taste of Malaysia.

**Pictured above and below is the spacious Sense of Malaysia store at Kuching International Airport**

Travellers can savour classic desserts like onde-onde, kuih lapis and seri muka, alongside popular local snacks such as rempeyek chips, tapioca chips and more.

**Jewellery, ceramics, books and wallpaper feature in the colourful stores**

According to Malaysia Airports Senior General Manager – Commercial Services Hani Ezra Hussin, the vibrant stores give travellers the opportunity “to take home an authentic piece of Malaysia”.

**Taste of Malaysia: Examples of the local cuisine on offer in each store’s Kueh Kita Café**

Introducing Sense of Malaysia in a post on LinkedIn, she said: “Airports are more than just transit points, they’re the first and last impressions of a destination. At Malaysia Airports we have taken this to heart by curating an experience that lets travellers feel Malaysia, not just pass through it.

**Malaysia Airports Senior General Manager – Commercial Services Hani Ezra Hussin pictured outside one of the new stores**

“I am proud to see this initiative take flight, bringing a true sense of place to our commercial offerings while championing homegrown talent. Because when travellers leave Malaysia, they should take a part of it with them.” ✈

Note: The Moodie Davitt Report publishes the FAB Newsletter, which features highlights of openings, events and campaigns from around the world of airport and travel dining.

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