SEVA Group, in conjunction with Barry Global Innovation (BGI), has announced a travel retail and duty free distribution contract with Fraternity Spirits World.
The distribution agreement aims to extend the presence of Fraternity Spirits’ most popular house brands, Tequila Corralejo and Ron Prohibido, in travel retail and duty free.
Both SEVA Group and BGI said they were pleased to add the Mexican brands to their portfolio. The products will be highlighted at next month’s IAADFS Duty Free Show of the Americas in Orlando.
SEVA Group Business Development Manager Travel Retail/Duty Free Laura Klingeman said: “The expertise and experience of Fraternity Spirits are key for us. The genuine character of the brands makes this a perfect match and a very nice addition to SEVA Group’s portfolio.
“Corralejo is one of the fastest growing premium tequila brands in the Americas and we are delighted to bring this iconic brand, with its very distinctive bottle, to Europe and Asia to our duty free partners there.”
Fraternity Spirits World CEO Raffaele Berardi added: “Fraternity Spirits World has signed an exclusive agreement for selected markets to work in travel retail with SEVA Group and BGI, focusing on the ongoing trend to globalise the market in the travel retail and duty free business. We are very excited to have them working with our house brands Tequila Corralejo and Ron Prohibido.”
“The partnership continues to grow and affirms our constant seek for unique and extraordinary brands and products by adding Fraternity Spirits products to our portfolio,” stated BGI and SEVA Group.
For further information, contact Laura Klingeman at: l.klingeman@seva-group.com; Barry Geoghegan at barry@travelretailbrands.com and Raffaele Berardi at r.berardi@fraternityspirits.com
