SWITZERLAND. Travel retail digital marketing specialist Shift has announced details of its upcoming event, ‘Travel Retail 2.0: The Digital Takeoff’, which takes place on 25 June at Les Halles de l’Île in Geneva.
The gathering will spotlight the accelerating digital transformation within travel retail, bringing together industry professionals to explore how digital technologies are reshaping the traveller shopping experience.
The event will focus on the role of digital tools, such as advanced data analytics and omnichannel strategies, in redefining the travel retail landscape. Discussions will include how brands leverage mobile technology, personalisation and ecommerce to enhance engagement and boost sales.
The event marks the beginning of a series designed to strengthen industry collaboration and share valuable insights on the latest trends.
More than 60 industry professionals have already registered for ‘Travel Retail 2.0: The Digital Takeoff,’ reflecting strong interest in the event and a growing demand for for innovative discussions around digital transformation in travel retail, Swift noted.
The speaker line-up includes L’Occitane Group CMO Travel Retail Mona L’Hostis; SAS Airlines Head of Onground & Airport Experience Theres Briger; L’Occitane Group Ex-CEO/La Prairie Ex-Travel Retail Director/Dior Ex-Travel Retail Director Laurent Marteau; and Nestlé World Travel Retail Head of Digital Sarah Blanc.
They will be joined by key representatives from With Group and its subsidiary Shift, including With Group Co-Founder Branislav Peric; Shift Managing Director Vadim Wichmann; Managing Partner Michael Chrisment and Head of Consulting Candice Pisiou.
The agenda is as follows:
08:00 – 08:30
Networking
Welcome, breakfast & networking
08:30 – 08:40
Speech
Welcome address
08:40 – 09:10
Keynote
‘A Trip into the Future: Inspiration from the East’
09:10 – 09:40
Keynote
‘Drive-to: How to Reach Western Travelers?’
09:40 – 10:25
Panel
‘How to Leverage Digital to Cover the Traveler’s Journey?’
10:25 – 11:00
Networking
Coffee break
11:00 – 11:30
Keynote
‘E-Commerce for Travel Retail’
11:30 – 12:15
Panel
‘Conversion: How Data Can Fuel Your Performance in Travel Retail?’
12:15 – 12:30
Q&A
Wrap-up & open floor discussions ✈
