SOUTH KOREA. Shinsegae Duty Free is celebrating the recent opening of additional stores in its high-end experiential shopping space at Incheon International Airport Terminal 2.
Located in front of the Korean Air Lounge, the 2,880sq m Shinsegae Zone now includes dedicated stores for beauty, fashion, liquor, tobacco and food.
A current standout element in this immersive retail space is the Chanel Winter Tale Podium, described as the largest of its kind in Asia Pacific travel retail.
The holiday activation is set against a dynamic blend of beauty boutiques and multi-brand fashion stores.
Shinsegae Zone showcases an extensive selection of over 240 brands, from luxury labels to K-brands, watches, jewellery, gourmet foods and toys.
Diverse beauty offer
The beauty zone allows travellers to explore a curated selection of beauty products including skincare, makeup and fragrances, divided into three distinct sections for an easier shopping experience.
The store showcases a diverse portfolio of premium skincare brands introduced in September, including Estée Lauder, Lancome, SK-II and Sulwhasoo, as well as trendy brands Tamburins, Aesop and L:A Bruket.
Catering to MZ consumers, the store also offers K-beauty products such as Muzigae-Mansion and The Medicube.
Complementing this impressive beauty brand lineup are the cosmetics and fragrance stores, which house an exclusive collection of 99 niche fragrances, makeup brands and K beauty products.
Highlights at the store include the travel retail launch of Prada Beauty and Fueguia 1833’s channel debut in Asia Pacific.
Fueguia 1833 offers limited-edition fragrances, with just 400 individually numbered bottles per scent, highlighting its artisanal production.
To further enhance the selection the store has added more brands, including Santa Maria Novella, Portré and Tocobo.
The space is organised into sections, including the Perfume Atelier, Couture Makeup and K-Beauty Curated Zone, providing customers with a more convenient way to discover and test products.
Fashion and lifestyle variety
The multi-fashion store houses a wide array of brands such as Ugg, Roger Vivier, Coach, Hugo Boss and Mandarina Duck, and introduces an exclusive golf-wear section featuring J.Lindeberg and G/FORE to meet the rising demand from international golf travellers.
A curated selection of sunglasses, hats and other travel essentials is also available at the store.
Extensive liquor selection
Shinsegae Duty Free has unveiled a new liquor, tobacco and food zone in Terminal 2, designed with a wine-inspired exterior and divided into distinct sections for wine, cigars and gourmet foods.
Introducing the first circular gondola-style wine section at the airport, the Wine Zone showcases a range of premium wines at competitive prices. These include exclusive selections such as Shafer Vineyards from the USA and Mongeard-Mugneret from Burgundy, France
Travellers can explore a wide selection of whiskies, sakes and traditional Korean liquors, with standout offerings including Martell, Dassai 23, Moutai and Wonsoju.
The food selection includes international brands including Bafr, Orthomol and Golden Peace, catering to the diverse tastes of global travellers.
Grand opening celebrations
To celebrate the completion of the Shinsegae Zone, the travel retailer has rolled out various promotional activities and exclusive shopping benefits to customers.
These include a receipt tag promotion with discounts on select watch brands for liquor or tobacco purchases, and complimentary gifts with qualifying spends.
Seasonal sales are also ongoing, with -30% to -60% discounts on golf apparel, eyewear and footwear.
Another storey takes shape
Shinsegae Duty Free said it plans to open a duplex store featuring top-tier luxury brands at the west entrance of Incheon International Airport in the first half of 2025, anticipating that the Shinsegae Zone will become a premier luxury shopping destination.
The openings form part of the travel retailer’s ten-year duty-free concession programme at the airport’s departure zones (DF4 and DF2), marking the continuation of a phased roll-out which began last year.
The September opening of a 2,107sq multi-fashion and beauty store marked the first phase in the development of this immersive shopping space.
A Shinsegae Duty Free representative said: “Our goal is to create a space where customers can discover products tailored to their preferences, enjoy unique experiences and take home joyful memories.
“Through curated merchandise, themed zones and expertly designed layouts, we aim to drive growth and establish Shinsegae Zone as a must-visit shopping destination.” ✈
