SOUTH KOREA. Shinsegae Duty Free introduced Swiss high-end skincare brand Swiss Perfection to its flagship store in Myeong-dong, Seoul yesterday (17 March).
The travel retailer said that Swiss Perfection’s debut is part of a recent expansion and reorganisation of the beauty brand offer.
Shinsegae Duty Free said that it is speeding up the differentiation of beauty categories by introducing the 100% Swiss-made brand with its special emphasis on Swiss tradition and technology. Swiss Perfection is renowned as a luxury brand used by European royalty and famous actors at high-end spas, the retailer commented.
The brand was launched in Switzerland in 1998. All products are based on the brand’s strong Swiss tradition and technology designed to create the most advanced solutions in anti-aging skincare.
Swiss Perfection targets top VIP customers. Its products are sold in luxury hotels, yacht clubs and private skincare centres across some 31 countries, including Europe, Asia and the Middle East.
Swiss Perfection was the first brand to apply vegetal cellular extraction technology to cosmetics. Its products contain a key signature ingredient called ‘Cellular Active IRISA’, made of natural ingredients including Iris roots harvested within Switzerland’s pristine environment. The proprietary development, exclusive cultivation, active concentration and preservation for the ingredient are all managed in-house.
