SOUTH KOREA. Shinsegae Duty Free today unveiled two in-house produced artist characters called ‘Paul and Bani’.
The pair are set to embark on an inspiring journey that bridges the world of art, fashion, and travel, the Korean travel retailer said.
Paul, described as an introspective and detail-oriented artist, uses art and music as a means of self-expression. Bani, a fashion-savvy global ambassador, passionately explores the realms of fashion and music.
Shinsegae Duty Free said that Paul and Bani were conceived with the intention of promoting positive impact, sustainable travel, socially responsible actions, and the exploration of new inspiration and beauty, aligning seamlessly with the company’s core values.
“Together, they will serve as the emblematic representatives of Shinsegae Duty Free, embodying the retail brand’s commitment to sophistication and style,” the company said.
Bani’s fashion expertise takes centre stage as she initiates a “groundbreaking” collaboration with the renowned Italian luxury fashion brand Off-White (majority owned by LVMH) available exclusively at the Shinsegae Duty Free Myeong-dong store from 1 to 30 November.
The pop-up store on the 10th floor Iconic Zone features a ‘Bani Photo Spot’. offering customers the opportunity to capture memories with a life-sized Bani dressed in the exclusive Off-White collaboration pieces.
Visitors can also delve into the story of this partnership through a video presentation.
A highlight of the pop-up store is the ‘Seoul City Garment’ T-shirt by Off-White, specially crafted for global distribution and promising to be a must-have item, Shinsegae Duty Free said.
Customers can also explore six other unique fashion items, including the ‘Out of Office’ sneakers; ‘Glove Slip On’ sneakers inspired by motorcycle gloves; ‘Jitney 1.4 Top Quote’ handbags; ‘Zip Tie Clutch’ cowhide clutch; ‘Fuzzy Mohair Scarf’ maxi scarves made from soft mohair; and ‘Mini Arrow Earrings’ featuring a minimalist design.
To further extend the Paul and Bani experience, Shinsegae Duty Free will unveil the ‘Paul&BaniXOff-White’ edition of 3D KakaoTalk emoticons in November. These special edition emoticons will be available for free download to users who add the Shinsegae Duty Free channel on KakaoTalk.
A Shinsegae Duty Free spokesperson said: “Shinsegae Duty Free is committed to continually engaging our customers through artistic endeavors. ‘Paul and Bani’ are at the forefront of this collaboration project with Off-White, and their artistic and musical personas will forge a deeper connection with our cherished customers.” ✈
