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The new unit aims to add variety to the shopping offer at Copenhagen |
COPENHAGEN. Leading shirt manufacturer Eton has opened a new store at Copenhagen Airport.
The brand, founded by Annie and David Pettersson in Sweden in 1928, is available at many leading department stores worldwide. Its Copenhagen Airport shop is located in the Nytorv area between terminals 2 and 3.
The store will feature all Eton shirt collections – Red Ribbon, Redefined Business, Green Ribbon and Sartorial Casual and the Black Ribbon collection of party clothes. The store will offer a large selection and wide range of accessories, including ties, handkerchiefs, cufflinks, scarves, bracelets and bow ties.
“Uncompromising quality and attention to detail has always been at the heart of what we do. We look forward to pampering passengers at Copenhagen Airport with good shopping experiences in beautiful surroundings. The central location at the airport also makes it easy for business travellers to pick up a new shirt on the way to their flight,” said Eton CEO Hans Davidson.
“In 2012, we saw an increase among travellers in the number of men and the number of business travellers. The new Eton store at Nytorv is a good example of how we are constantly optimising the mix of stores and brands to match travellers’ wishes and demands,” said for Copenhagen Airports Vice President Sales and Marketing Carsten Nørland.
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