FRANCE. Shiseido has unveiled its key second-half novelties within skincare and make-up. The company is also celebrating the 20th anniversary of its Bio Performance franchise this year.
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New from Shiseido: Tinted Moisture Protection SPF20 and glamourous Fall make-up shades | |
Simplicity is the focus for the company’s latest offering from The Skincare collection. Tinted Moisture Protection SPF20 is a multi-tasking product said to deliver “moisture, protection and perfection” within one single item, thereby satisfying the needs of today’s typical modern, busy woman.
Yuzu seed extract and Trehalose are the main hydrating ingredients; an SPF20 and Thiotaurine, a potent anti-oxidant, help protect against UV exposure and other environmental assailants.
Tinted Moisture Protection is said to give skin a hint of colour and a natural glow. It is suitable for all skin types, and is formulated with Light Control Powder to minimise the appearance of pores, fine lines, and even out tone.
The product can be used alone or over the user’s regular daytime treatment. It is available in four shades: light, medium, medium deep and deep.
Glamour is the watchword for Shiseido’s Fall colour look, with the emphasis on interplays of light and colour, based on a rich pink palette. The overall effect aims to be chic and confident.
The Holiday look features shades of brown and gold for a dramatic, sexy effect. Both looks were created by make-up artist Dick Page.
A key item is The Makeup Perfect Smoothing Compact Foundation SPF15. This is said to glide over skin to create seamless, natural, long-lasting coverage.
It is easy to apply, courtesy of the supplied applicator sponge, and smoothes on easily, even on dry or rough skin, according to Shiseido.
Perfect Smoothing Compact Foundation SPF15 is presented in a black compact with an integral mirror, highlighted with a pink-purple motif.
Also within make-up, Shiseido has introduced two new Silky Eye Shadow Quads, one called Rose Tones, the other Wood Tones. These help consumers to create this season’s chiaroscuro effect and give eyes a dynamic, sophisticated glamour.
Lastly, the company has updated its Automatic Lip Crayon range with five new shades of rose, berry, violet, red and terracotta. These multi-use crayons never need sharpening and can be used as both liner and lipstick.
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