CHINA (HAINAN). Shiseido Travel Retail has welcomed the Year of the Tiger with a high-impact 3D video animation for prestige brand Shiseido at the entrance of Hainan Tourism Duty Free Shopping Complex in Sanya. The store is operated by licence holder Hainan Tourism Investment Duty Free Co. (HTDF) with support from Lagardère Travel Retail.
The pioneering 3D initiative is a first for Shiseido Company, Limited, which celebrates its 150th anniversary this year.
Click on the video to view the striking campaign in action at Hainan Tourism Duty Free Shopping Complex
Taking centre stage on the mall’s 842sq m outdoor LED screen, the campaign immerses shoppers in the brand’s universe, with 3D visuals highlighting the limited-edition Lunar New Year Ultimune Power Infusing Concentrate.
The animation brings to life a new festive bottle design by award-winning Chinese designer Angel Chen. It features the 2022 zodiac animal the tiger along with Shiseido’s camellia flower.
A statement said: “Shiseido believes that all women have the power to awaken their hidden strength and come alive with beauty to become stronger and more confident in the Year of the Tiger – aligning with Ultimune’s ‘Power Is You’ tagline that seeks to inspire people to use their power as a beautiful force in the world.”
The dynamic promotion runs through February to drive brand visibility during the key Lunar New Year travel and gifting period.
Shiseido Travel Retail said the campaign adds a new dimension to its commitment to consumer engagement through immersive digital experiences and storytelling.
As reported, Shiseido Travel Retail also welcomed the Year of the Tiger with the release of its annual Lunar New Year product lines.
The limited-edition releases from Shiseido, Clé de Peau Beauté and Nars feature a standout assortment of best-selling products in festive red and gold packaging.
Shiseido was founded in 1872 as Japan’s first Western-style pharmacy. To mark its 150 years the company has restated its mission to use the ‘power of beauty’ to bring happiness to consumers.
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