Shiseido Travel Retail is reinforcing its commitment to the travel retail channel by showcasing its powerful brand portfolio with a special focus on prestige and beauty at both the Virtual Travel Retail Expo and TFWA World Exhibition in Cannes (24-28 October).
Shiseido Travel Retail is highlighting key launches, consumer-centric marketing strategies and market-specific plans for 2022, aligned under Shiseido Group’s WIN 2023 and Beyond medium-to-long-term strategy.
Additonally, Shiseido President, CEO & Executive Officer Masahiko Uotani features in a standout session in the Knowledge Hub at the Virtual Travel Expo on 11 October, talking to The Moodie Davitt Report Chairman Martin Moodie in a fascinating dialogue recorded on the eve of the event.
Since assuming leadership in December 2013 of Japan’s most powerful beauty group, Masahiko Uotani has driven a remarkable rejuvenation and modernisation of a once ultra traditional group. Part of that revitalisation has centred on travel retail, leading to the creation of a dedicated division in 2016 that has performed strongly since. Despite the global pandemic and its impact on international travel, Uotani-San and Shiseido have remained deeply committed to travel retail. In this one-to-one interview, he will explain why.
“Travel retail remains the ultimate global showcase of our brands, and we believe it will emerge stronger and more resilient,” commented Shiseido Travel Retail President & CEO Philippe Lesné. “Shiseido Travel Retail’s presence in both trade events underlines our strong commitment to the industry, and our teams are excited to reconnect virtually and physically with valued partners and stakeholders.
“As the physical and digital worlds continue to merge in the new normal, we see this as a pivotal opportunity to further strengthen our capabilities in consumer experience and online-to-offline engagement with travellers. We look forward to showcasing our offerings for the new travel retail landscape and fruitful discussions with our retailer partners to build a successful future together.”
Shiseido Travel Retail is located in the Virtual Travel Retail Expo’s Beauty & Wellbeing Hall (including through the encore period to the end of November); and at Niveau 5 at the TFWA World Exhibition & Conference in Cannes (October 24-28).
Shiseido
Flagship brand Shiseido, ahead of its landmark 150th anniversary in 2022, will be previewing new limited-edition expressions to mark the milestone anniversary. The brand is also highlighting standout anti-ageing products from its Vital Perfection line, the Uplifting and Firming Cream and WrinkleSpot Treatment. Both are now available in worldwide travel retail.
The Vital Perfection Uplifting and Firming Cream targets the root causes of sagging, dark spots and wrinkles. It has been formulated with the neuroscience-backed ReNeura technology++ to support the skin’s regenerative abilities, making the skin firmer and more resilient. The cream also features Kurenai-TruLift Complex that boosts skin elasticity.
The Vital Perfection Intensive Wrinklespot Treatment is made with a breakthrough formula that reduces the appearance of wrinkles, dark spots and sagging. The treatment has been infused with key ingredients such as retinol and 4MSK, a Shiseido-developed brightening ingredient that reduces age spots and creates an even complexion. It has also been equipped with ReNeura Technology++ which boosts the skin’s internal communication network while fighting against the signs of aging.
Clé de Peau Beauté
Clé de Peau Beauté is highlighting the Key Radiance Care three-step ritual that awakens, nurtures and boosts Skin Intelligence. The ritual is powered by the Skin-Empowering Illuminator complex that helps skin be more radiant every day. The brand’s hero product, The Serum, is the first step of the Key Radiance Care ritual and features Kelplex which activates the skin’s regenerative power.
The brand is also putting the spotlight on its Supreme Series line, which comprises highly-functional items inspired by dermatological and regenerative treatments and technologies.
Each item in the series delivers either a fundamental effect or amplified effect. The fundamental effect addresses the root causes of skin ageing, while the amplified effect magnifies recognisable improvements in the skin.
The Supreme Series comprises the Volumizing Cream Supreme, Firming Serum Supreme, Wrinkle Smoothing Serum and Vitality-Enhancing Eye Mask Supreme.
Shiseido Travel Retail has announced plans to extend the range in 2022. The Serum and Supreme Series are now available in worldwide travel retail.
Nars
Nars is highlighting the new travel retail-exclusive Nonstop Nars Collection. Highlights form the range include the Nonstop Nars Face Palette and Nonstop Nars Light Reflecting Setting Powder – Pressed. The Face Palette is an all-in-one set for face, lips and eyes. It comes in a red makeup pouch that includes a Mini Lip Brush and Mini Blush Brush. The set offers six bronze eyeshadows in matte and shimmering finishes, four lipstick shades, a golden highlighting powder in opalescent gold and the best-selling Orgasm Blush.
The Light Reflecting Setting Powder has a weightless, colourless formula that locks makeup in place with a sheer finish. The best-selling powder is now offered in an oversized travel retail-exclusive design. The Nonstop Nars Collection will be launched exclusively in Japan and Asia Pacific travel retail from November 2021 and Americas travel retail from March 2022.
Elixir
Elixir is showcasing the Intense Brightening Serum for Dark Spots which has been formulated with three potent brightening ingredients: m-Tranexamic acid, 4 MSK and pure retinol. The serum targets melanin production and helps reveal the skin’s ‘Tsuyadama’ or inner glow. It will launch in Japan and Asia Pacific travel retail from March 2022.
Anessa
Anessa is launching a revamped expression of its best-selling Perfect UV Sunscreen Skincare Milk in 2022. The new formula is backed by an enhanced Auto-Effect Technology that improves UV protection efficacy when in contact with sweat, water, heat or airborne water molecules.
The brand is also highlighting the Anessa Perfect UV Gold Milk, which is free from microplastic beads and comes with 50% skincare ingredients. The Gold Milk will launch in a travel retail-exclusive 90ml size in Japan and Asia Pacific travel retail from March 2022.
