Leading skincare house Shiseido has expanded its travel retail assortment with the reformulated Ultimune Eye Power Infusing Eye Concentrate and the relaunched White Lucent Range.
The introduction of Ultimune Eye Power Infusing Eye Concentrate follows last year’s launch of the reformulated Ultimune Power Infusing Concentrate. This new eye cream uses the same technology as the original, penetrating the skin to improve its defences. It also protects eyes by reducing friction damage by 30%.
Shiseido Travel Retail Vice President of Marketing and Innovation Elisabeth Jouguelet said: “The introduction of these new Shiseido developments is an important part of our strategy to deliver products that satisfy our traveller’s needs. We have seen great success with the Ultimune Power Infusing Concentrate — it continues to be one of our best sellers — so we are excited to bring our consumers a new version of the Ultimune Eye Power Infusing Eye Concentrate.”
The popular White Lucent Collection from Shiseido has also been enhanced with ReNeura Technology which invigorates unresponsive skin for quick regeneration.
Shiseido’s new and enhanced White Lucent Collection is composed of the White Lucent Brightening Gel Cream, a 24-hour moisture cream that treats dark spots and rejuvenates skin. It also features White Lucent Overnight Cream and Mask, a rich night cream and mask which reverses skin damage during the day and contains moisturising and brightening properties. The White Lucent Brightening Day Emulsion and the White Lucent Brightening Day Cream are both lightweight day moisturisers.
The former is exclusive to travel retail in Asia Pacific, while the latter is available in travel retail Americas, travel retail Europe and travel retail Middle East and Africa.
Jouguelet said: “As for the Lucent Range, its innovative technology, backed by many years of research and the scientific formulas it contains, make it one of our most exciting launches yet. As a group, we are lucky to be supported by generations of research, allowing us to continually evolve, update, and transform our products.”
The company said that its investment in the skincare category chimed with the segment’s surging growth, with 53% of the global P&C category sales increase in 2017 down to skincare (Generation figures), led by Asia Pacific travel retail.
