Shiseido Travel Retail recently partnered with DFS Group to launch a digital activation, focused on its Ultimune Power Infusing Concentrate, at Los Angeles International Airport’s Tom Bradley International Terminal.
The 76sq ft space, which was open through March, was produced and implemented by retail-focused design agency Bloommiami. This is the third activation that Bloommiami has executed for Shiseido Travel Retail.
The promotion included brand ambassadors who greeted travellers, offered beauty consultations and provided background on the brand and products. A photo backdrop with a halo stand invited travellers to take photos after their beauty consultations and share them on social media with the hashtag #FindYourStrength.
Bloommiami partner Robert Ayona said: “We’re excited to have partnered with Shiseido again. The LAX activation enveloped travellers in the Shiseido experience with product sampling by trained brand ambassadors.
“By incorporating social media into the design, the life of the activation is extended beyond the initial contact at LAX. The pop-up’s impact reaches a far greater audience as passengers digitally share their experience with others. Social media has become an integral component in today’s travel retail market.”
