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The new Shiseido Bio-Performance Dermabrasion products |
INTERNATIONAL. Shiseido is poised to extend its Bio-Performance portfolio with a new Dermabrasion line. In travel retail, this will be launched as a kit comprising Bio-Performance Super Exfoliating Discs and Bio-Performance Super Refining Essence.
Described as the ultimate skin renewal system, designed to “resurface” the skin, the dual-sided discs are said to gently exfoliate the surface layer only. They have been formulated with Bio-Exfoliderm, a triple-action compound claimed to be an exceptionally high-performing exfoliating ingredient.
One side of the disc is covered in natural silk for a gentler action; the other in textured cotton for more intense exfoliating. The overall effect is said to be less aggressive than a professional microdermabrasion treatment, while delivering an easy skin polishing.
Bio-Performance Super Exfoliating Discs should be used once a week, after cleansing. The recommended domestic market price point will be around €65 for a pack of eight.
The Super Refining Essence also optimises the skin’s natural cell turnover cycle, reducing dullness and leaving skin looking fresh, according to Shiseido.
Regular use (morning and evening after cleansing) is said to reveal more youthful-looking skin, with fewer conspicuous lines or wrinkles. This is thanks to Shiseido’s Bio-Regenerine Technology, claimed to target the natural cell renewal process and optimise the cell turnover cycle.
The Super Refining Essence will retail domestically at around €75 for 50ml. Together, the discs and the essence kit will be priced at €140.
In other news, Shiseido is introducing its new Dual Balancing Foundation to travel retail. A liquid formulation, it is said to regulate the skin’s moisture balance and maintain a long-lasting, non-shiny, fine-textured finish.
The recommended domestic price is €36 for 30ml.
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