JAPAN/EUROPE. Shiseido has unveiled a clutch of new products for first-half 2005. These include new make-up items, extensions to its Body Creator line, and two new products within the Shiseido Men collection.
Body Creator will be expanded with three new items: Aromatic Salt Scrub 200ml, Aromatic Sculpting Gel 200ml and Aromatic Firming Cream 200ml. They will be available in European travel retail from March/April.
The exfoliating salt scrub is said to have been inspired by the “salt massage” treatments used widely in spas. It contains Japanese sea salt, natural clay from the Italian Alps and hot spring water from Tuscany, according to Shiseido.
It helps to cleanse and exfoliate the skin, prepping it for after-shower treatments. It should be used two to three times per week.
The Aromatic Sculpting Gel is an updated version of the original formula. It features a new, long-lasting SLM Fragrance, which combines grapefruit, pepper, fennel and tarragon.
The product is claimed to help firm and tone the body, and minimise the appearance of cellulite. It is designed for use on the waist, hips, arms and thighs.
The Aromatic Firming Cream is claimed to hydrate and firm skin, for a more toned, youthful effect. It is said to be particularly suitable for winter, when dryness is more pronounced. It should be applied to areas “prone to loss of resilience” such as thighs, hips, waist, buttocks and upper arms.
The two new Shiseido Makeup items are a Hydro-Powder Eye Shadow and an Eyeliner Pencil Duo. They began rolling out in European travel retail last month.
The new eye shadow, available in five shades, is said to deliver intense, long-lasting shimmering colour, and a cooling sensation on application.
The eyeliner is a dual-ended two-in-one pencil that is described as smudgeproof and easy to apply. It is available in three different colourways.
Lastly, Shiseido has expanded its Shiseido Men collection with three new items: a Deep Cleansing Scrub 125ml, a 75ml Energizing Formula and a Body Creator Abdomen Toning Gel 200ml. They will be launched into European travel retail from March/April.
The Deep Cleansing Scrub is already available on local markets. It is said to help remove blackheads and dead surface cells, and is suitable for all skin types.
The Energizing Formula delivers a cooling sensation on application, to refresh skin fatigued by stress and/or lack of sleep.
It includes green tea extract to protect the skin and control excessive sebum secretions.
The Abdomen Toning Gel is designed to help men shape up their abs and other parts of the body. It contains caffeine, red pepper extract and menthol, which deliver first a cooling, then a tingling thermal sensation, while toning the skin.
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