Shiseido helps fight the ravages of time |
JAPAN/EUROPE. Shiseido has launched Bio-Performance Super Lifting Formula, a high performance “˜time fighting’ cream.
The cream targets loss of elasticity and poorly-defined facial contours, utilizing cutting edge science to lift the skin via an approach that the company says is unique to Shiseido.
It is available in travel retail in four references:
– Bio-Performance Super Revitalizer
– Bio-Performance Super Revitalizer whitening formula
– Bio-Performance Intensive clarifying essence
– Bio-Performance Super eye contour cream
The beauty house is also introducing a number of colour lines. These include:
– Natural Finish Combing Mascara: an easy-to-use comb defines lashes one by one
– Lasting Lift Mascara: Featuring two shades for travel retail. It curls lashes up from the roots with “˜a never-ending, feather-light finish’
– Perfecting Lipstick (P13 and P16): A high moisturizing, long-lasting lipstick. Improves roughness on the lips. Designed to minimize visibility of vertical lines on the lips, rendering them plump and full. Provides a continuous colour-true finish.
The ranges will launch in Europe this October followed by the Americas and Asia Pacific.
MORE STORIES ON SHISEIDO
Shiseido poised to open Singapore office to oversee Asian travel retail business – 24/03/04
SARS and Iraq take their toll on Shiseido – 05/11/03
Shiseido opens stand-alone store in Seoul – 5 August 2003
Shiseido makes debut in North American travel retail – 29/05/03
