UK. Eye Airports has agreed a five-year deal with Bristol Airport to manage and sell its advertising assets, following a competitive tender. The airport advertising specialist will take charge of all advertising and promotional opportunities, working closely with the airport’s commercial team to deliver client campaigns.
The airport is home to a wide range of media formats, including a ‘landmark’ digital screen, strategically-placed HD screens, lightboxes, external 48-sheets and roundabouts.
Bristol Airport recently commenced a major airside investment project to enhance its retail and food & beverage facilities. The scheme will deliver further improvements to the shopping and dining experience for customers before boarding their flights, adding to the airport’s attraction as a site for advertising campaigns.
The upcoming developments to the retail facilities include a refresh of the World Duty Free store, a new bar and restaurant and the opening of a Boots health and beauty store.
Bristol Airport is experiencing strong demand for travel and is predicted to welcome nearly 10 million passengers this year, Eye Airports noted.
Eye Airports Managing Director Rachel Davies said: “We enjoy an excellent working relationship with Bristol Airport, so we are naturally delighted to secure a new five-year contract.
“As the terminal developments take shape, we are looking forward to delivering some exciting new initiatives using the latest digital technology, both inside and outside the terminal.”
Bristol Airport Commercial Director Rupert Lawrie said: “We are delighted to appoint advertising specialist Eye Airports to manage and sell our advertising assets. The award of this new contract follows a competitive tender process and we look forward to working with Eye Airports over the coming five years and seeing the creative advertising campaigns across the airport.
“Last month saw the beginning of a £4m investment into the retail and catering facilities at Bristol Airport and we are proud of the environment that we have to offer to advertisers. We believe this new partnership will create an even stronger platform for advertisers to inspire our passengers over the coming years.”
Harrogate-based Eye Airports was acquired by CP Media in 2019 and claims to be the UK’s fastest growing airport advertising company. The company holds the advertising rights for 20 UK regional airports, currently reaching more than 23 million passengers a year.
This feature forms part of our new Sight Lines section, dedicated to the world of airport and other travel-related Out of Home advertising and communications, writes Martin Moodie. It takes the same name as a successful ezine of the same name we published from April 2019 until the pandemic brought much of world travel to a halt. We are delighted to restore it, initially in column form, as the airport advertising sector bounces back with encouraging speed and vigour. All stories are archived under ‘Airport Advertising’ on the home page drop-down menu under ‘Other Revenues’.  Nowhere do the worlds of aviation and advertising converge more than in airports, often to riveting effect. Given how airports serve a crossroads of humanity, across geographies, cultures, religions, ages, advertising serves as a kind of Esperanto of the travel and communications world, a universal language that speaks to a population constantly on the move. Digitisation, once viewed as a threat to traditional airport advertising as millions of consumers looked down at their mobile devices rather than ahead (or up) at traditional advertising formats, has proved instead to be a positive game changer. Airports companies (and other travel infrastructure operators) and their concessionaires are increasingly deploying the flexibility and targetability of digital communication with thrilling impact. We’ll be devoting extensive coverage to this once again burgeoning sector with a surprise or two along the way. To borrow from both journalistic and advertising parlance, watch this space. * Send us your Out of Home advertising and communications stories to Martin@MoodieDavittReport.com |
