UK tin packaging specialist Silver Crane will showcase destination confectionery gifts and new Map and Handbag concepts at the upcoming TFWA World Exhibition (Red, J3).
The Map tins have an embossed design with famous landmarks and tourist attractions while the Handbag line features colourful national flags and zip fasteners.
The new tins are exclusive to travel retail and can be customised to suit any destination as can the brand’s Mint, Truffle, Money Boxes and Biscuit tins. Silver Crane matches the tins to confectionery products suited to local destinations.
The company collaborates with leading retailers including Dufry (for its UK World Duty Free stores), WHSmith, Lagardère Travel Retail, Aer Rianta International and Dubai Duty Free.
Four Dubai-themed confectionery concepts are listed by Dubai Duty Free. They include the Dubai Map tin which is filled with Devon Toffees (200g) and labelled in three languages to accommodate the diverse customer base.
Silver Crane Travel Retail Manager Dave Syms said the brand’s tins are driving incremental sales in confectionery and “consistently outperforming the category”.
Syms said the tins offer retailers the opportunity to secure additional souvenir and gift sales.
“We look forward to discussing bespoke innovation projects that conjure up a Sense of Place with both existing and potential customers, expanding into new locations worldwide,” he added.
