Silver Crane extends travel retail-exclusive Bears of the World range

Introducing Captain and Pilot, newcomers to the Bears of the World line-up

UK tin-packaging specialist Silver Crane will highlight the latest additions to its travel retail-exclusive Bears of the World range at the upcoming TFWA World Exhibition in Cannes (Blue Village, G3).

As reported, Silver Crane introduced the innovative collection along with new destination confectionery products last year.

Newcomers include Pilot Bear and Captain Bear, complete with uniforms and hats, and Vacation Bears in bright Hawaiian shirts. The tins are filled with 120g of teddy-shaped marshmallows and target both gifting and souvenir categories.

According to Silver Crane Travel Retail Manager Dave Syms, the innovative Bears of the World range can be custom designed to offer the ideal destination gift. ✈️

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