Silver Crane targets gifting with new lines for TFWA World Exhibition

Ready for the Cannes spotlight: Silver Crane introduces its latest gift and impulse-buying products

UK tin-packaging specialist Silver Crane is set to reveal new destination confectionery products, including a Bears of the World collection, at the upcoming TFWA World Exhibition in Cannes, 2-5 October (Blue Village G3).

The bear tins can be customised for any destination, using country-specific colours and icons.

Pocket-sized Travel Mints – which, according to Silver Crane, rank among the top-selling impulse confectionery items at many of the world’s busiest airports – will also be highlighted. They can also be customised to locations.

Christmas-themed tins bring festive flair to the Silver Crane product line-up for Cannes

Silver Crane Travel Retail Manager Dave Syms said: “We are delighted to be launching a new range of innovative confectionery products at the Cannes event.

“Silver Crane tins continue to drive incremental sales in confectionery, creating an opportunity for operators to capture additional souvenir and gift sales, especially our travel mint tins that often become an essential at till points.”

Silver Crane collaborates with selected travel retailers including Dufry, for its UK World Duty Free stores, WHSmith Travel, Lagardère Travel Retail, ARI and Dubai Duty Free.  ✈

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