AUSTRIA. Sim Local, the number one SIM card seller in the UK travel market, has opened its 12th standalone store at Vienna International Airport following a competitive tender.
Its new 10sq m outlet provides a choice of local SIM cards from eety, Drei and Lyca to international travellers looking to stay seamlessly connected while abroad, without incurring additional roaming charges.
The store also sells a range of branded accessories.
Sim Local Chief Commercial Officer Ian Rankin said: “Winning another competitive tender, and opening our 12th stand-alone store, is a huge achievement for our business and sees us expanding into an important new territory.
“Our retail footprint is continually growing, and we are delighted to be working with Vienna Airport to bring our market leading local SIM card proposition to their customers.”
He added: “We’re also pleased to be extending our global partnership with Lyca and cementing our Hutchison relationship by carrying their products in this new location.”
Vienna Airport Senior Vice President Center Management Philipp Ahrens commented: “We are delighted that Sim Local has joined our roster of world-renowned retailers. We believe that extending our retail offering to include their local SIM cards will be valued by the international travellers arriving in Vienna.”
Sim Local’s travel store portfolio includes multiple locations at London Heathrow Airport, two in Athens International Airport and another in the baggage hall at Brussels Airport.
The company also operates a network of vending machines across European airports including Heathrow, Gatwick, Brussels, Dublin and Copenhagen. It also works with affiliate partners such as WHSmith and InMotion in airports globally. 
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