GREECE. Sim Local, the number-one seller of SIM cards in the UK travel market, has won a tender to open two new stores at Athens International Airport. The contract will run initially to 2027.
The outlets – which will open next month – will be located in the airport’s landside arrivals area and the baggage reclaim hall.
Sim Local said the two stores will give the inbound travellers to Greece the opportunity to purchase local SIMs and get connected quickly and easily before leaving the airport.
Sim Local Chief Trading Officer Ian Rankin said: “Winning this tender is a huge achievement for our business and allows us to expand our offering to an important new territory.
“We are proud that despite the challenges of the COVID-19 pandemic we have continued to grow our retail footprint opening new stores and vending machines in several European airports.”
He added: “We have long coveted a presence in Athens. In Athens International Airport we have a fantastic partner to work with, and we are looking forward to opening two stores there next month.”
The contract gain follows recent openings by Sim Local at London Heathrow and Brussels airports.
The retailer also operates a network of vending machines across European airports and works with affiliate partners such as WHSmith and InMotion in airports globally.
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