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Another first for Nuance-Watson (Singapore), as SK-II’s new Signs Wrinkle Serum debuts at Changi |
SINGAPORE. Travellers at Changi Airport have been able to take advantage of another skincare first, since the location became the first and exclusive retail door worldwide to launch SK-II’s Signs Wrinkle Serum, the latest addition to the company’s anti-ageing Signs family.
The treatment made its debut with Nuance-Watson (Singapore) at the SK-II counters housed in the Changi Perfumes & Cosmetics stores on 8 July; it will roll out to other counters in August 2008.
This outstanding promotion underscores both SK-II’s dedication to guiding travellers on their journey to crystal clear skin, and also the commitment of Nuance-Watson to create an exclusive retail experience for travellers.
The inspiration for Signs Wrinkle Serum came from SK-II’s mission to beautify ageing and consumers’ desire to ‘stop and repair’ wrinkles. Developed to help women design the future of their skin, SK-II Signs Wrinkle Serum adopts a unique two-step approach to effectively address wrinkles.
It first reduces the appearance of wrinkle growth by instant moisturisation, then pushes up and plumps up wrinkles from the surface layers of the skin, so the existing wrinkle creases become gradually less visible.
The secret to its effectiveness lies in the combination of its powerful age design cocktail and Pitera.
“We are excited to offer Changi Airport travellers this exclusive and first-in-the-world experience, of SK-II’s latest breakthrough in anti-ageing,” commented SK-II Associate Marketing Director Pauline Png.
“This exclusive global launch of Signs Wrinkle Serum at Perfumes & Cosmetics at Changi Airport demonstrates the strong partnership between SK-II and Nuance-Watson, and the continued support and enthusiasm from Nuance-Watson towards our brand. We are confident that SK-II’s partnership with the premier travel retailer for fragrances and cosmetics in the region will allow us to bring the miracle of crystal clear skin to more travellers.”
Nuance-Watson Singapore Managing Director Ken Tse said: “We are extremely excited and proud at the same time to be the launch pad for SK-II’s Signs Wrinkle Serum worldwide. This is yet another opportunity that exemplifies the strength of partnership to generate the buzz to the worldwide audience that traverses through Changi Airport.”
In addition to the Signs Wrinkle Serum, travellers at Changi Airport will also be able to experience SK-II’s highly acclaimed and number-one best-selling age design moisturiser SK-II Signs Treatment Totality.
MORE ABOUT SK-II
The prestige skincare leader and number one skincare brand in Singapore has been making waves since it was established almost 30 years ago. SK-II is known for the legendary Pitera ingredient, exclusive to the brand.
Inspired by the beautiful hands of sake brewers, SK-II researchers turned to the sake brewing process to unlock the secret to beautiful skin. After painstaking search, SK-II discovered a unique ingredient said to be miraculously effective on skin.
SK-II is promoted by global brand ambassador and award-winning actress Cate Blanchett, in addition to Japanese beauties Kaori Momoi and Koyuki, plus renowned Hong Kong on-screen star Carina Lau and successful model QiQi.
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