UK. Germany’s largest car rental business Sixt in collaboration with UK airport advertising company Eye Airports has launched a new branding partnership at London Gatwick Airport.
The campaign, which will run until 2015, sees the entire fleet of mobility buggies at Gatwick branded with Sixt’s colours and logo – said to be a media first in the UK.
The mobility buggies also feature attention grabbing captions such as: “Boost your Sixt appeal”¦we like looking good too!”
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Full exposure: The mobility buggies will be seen by arriving and departing passengers |
Sixt UK Managing Director Commercial Per Voegerl said: “We’ve been looking for creative opportunities to advertise Sixt in the UK. We decided to go with Eye Airports and London Gatwick Airport because they are the most innovative players working in the UK market, enabling us to be the first to advertise on mobility vehicles in the UK. We’re really excited about this bespoke collaboration and look forward to serving more members of the British public in the future.”
London Gatwick Airport Business Development Media Susan Almond added: “We are delighted to have Sixt advertise with us at London Gatwick Airport, where we are able to provide Sixt with unique exposure to 100% of departing and arriving passengers. We are the first airport in the UK to provide advertisers with an opportunity to reach all areas of the airport within one advertising opportunity.”
For more information visit: http://www.sixt.co.uk/car-hire/united-kingdom/london
